Amy is a USA Today Bestselling Author of The Setback Cycle, sought after leadership and career coach, a TEDx Speaker, award-winning marketer and freelance journalist whose work has appeared in ForbesWomen, Harvard Business Review, Fast Company and more
Amy’s Antidote: What Are People Saying About You?
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Like many of you, I’m going through a seasonal shift right now, and I’m not talking about the weather. Ambition has seasons, too. And after spending the first few months of the year laser focused on my book launch, traveling like crazy and doing tons of speaking engagements, this month I’ve been fully leaning into mom mode. I’m picking up my daughter from school more often, packing her lunches with little notes in them (which she can read by herself now!) and this week I’m chaperoning her school field trip which I am so pumped about. Here’s the thing - shifting seasons are my jam. I love change -- intentional change, of course. The change we invite. But there's really something I just love about toggling between various projects and shifting through different phases to see what the next one brings. Does that go against human nature? It’s in this shift where we plant the seeds for the next season. During my “mom mode" phase, which will undoubtedly continue into next month, especially as we enter end of school, kindergarten graduation 🤯 and dance recital season, I’m also thinking about some of the shifts I want to make in my consulting business. Which brings me to a recent LinkedIn post that resonated with so many of you. I’m sharing it again here in case it’s helpful: If you read The Setback Cycle, you understand how the people around you often see your superpowers more clearly than you do yourself. That’s why your “people come to me for” statement is so powerful.
A client recently pointed out that while she initially hired me for marketing consulting work, she also got a career coach. This wasn’t the first time someone has said this to me. Clients end up keeping me on or increasing our scope together because they get not only a great marketing partner but a mentor/hype person in their corner.
A few weeks ago, someone introduced me as a “leadership expert” and I was sort of taken aback. I asked them how they came up with that qualifier, and they said, “Didn’t you spend years researching and interviewing and writing your observations about today’s most prominent founders and leaders into a whole freaking book?”
So yea, I’m a leadership expert and sometimes, an unofficial career coach. It makes sense that I bring that expertise into my consulting work, helping the people and teams I partner with unlock their potential in unexpected ways. I think my superpower boils down to the fact that I’m really good at showing people and teams their own superpowers. That’s my “people come to me for” statement. What’s yours? Right now I work in three different areas (because someone who loves toggle mode can’t do just one thing!)
After realizing what I already do for current clients, I’ve formalized a leadership strategy package for companies, departments, team offsites, ERG events and for individuals. Over the next few months I’ll be rolling these out at places like LinkedIn, Microsoft, a healthcare company, a group of real estate investors and to several smaller organizations. I have lots of options for what this could look like so I’m sure I can find something that works for your organization, or for you as an individual. Reach out if you’re interested in learning more. I'm writing this while sitting alongside the other parents on their laptops in the lobby of my daughter's dance studio. We alternate between chatting and working, and this has become one of my treasured co-working spots. Which once again proves how we can thrive in one season as we plant the seeds for the next. In the meantime here’s what I’m: E.l.f’s So Many Dicks campaign is just brilliant. Who is the kinkeeper of your household? And can you split the “kinning” equally? Trust me this is about so much more than cars: Why Americans Stopped Buying Convertibles. Companies acting like they care about mental health awareness month by offering tips on how employees can maintain mental wellness in the workplace by taking deep breaths or taking walks, while steadily eliminating critical resources employees need in order to maintain a semblance of wellness or balance, let alone benefits, systems or policies that enable them to actually take care of their mental health. That’s why my latest Forbes article focuses on a few founders who actually built their businesses with mental wellness in mind. So many of you are reading The Setback Cycle for your book clubs and may I just say how impressed I am with book clubs that focus on non fiction as well? You are a smart bunch. I just uploaded a Setback Cycle discussion guide to the site, free to download. And there’s nothing I love more than FaceTiming into your book clubs. Happy reading! |
Amy's Antidote
Amy is a USA Today Bestselling Author of The Setback Cycle, sought after leadership and career coach, a TEDx Speaker, award-winning marketer and freelance journalist whose work has appeared in ForbesWomen, Harvard Business Review, Fast Company and more
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